Visit LinkedIn’s talent blog for examples of strong summaries and advice on how to improve yours.For example, tell people viewing your profile to connect with you or to visit your brand’s website. View this as a networking event at which you’re introducing yourself to new people. Showcase how you’ve used your skills to achieve objectives. Give readers a sense of who you are, your strengths and why people want to work with you. Using the right keywords will help you rank higher on the platform’s search results. Remember: LinkedIn uses the summary, headline and title in its algorithm. Use keywords your target audience is likely to search that will drive traffic to your profile. Here are a few tactical tips to creating a strong summary: Be outcomes focused, don’t boastand avoid all sales and industry jargon. Most importantly, this is an opportunity to present yourself in the best possible light and make a great first impression. This is where you can provide an overview of what you do, what sets you apart and your achievements in your own words. It’s your personal “about” section and the personal is key. This is the text box above your LinkedIn profile and just below your photo and headline. Use your LinkedIn summary to tell your story Instead write a compelling statement about the value you bring. Most people use this space to feature their job title and it’s a missed opportunity. After your photo, this is the first thing people will look at and it’s what will show up on search results for your name. The headline is the text that runs under your name. Write a headline that will capture your target audience’s attention A bonus: personalized algorithms better target the decision makers you want to reach. Tip: Sales professionals on LinkedIn Sales Navigator stand out even more thanks to larger profile and background photos and being prominently displayed in search results. For your background or cover photo, select an image that is relevant to what you do and that will resonate with your target audience. The photo should represent who you are as a person and as a professional. If you don’t have a good photo, invest in hiring a professional photographer. LinkedIn reports that profiles with photos receive 40 per cent higher InMail response rates. The first step on the path to selling success is making your LinkedIn profile stand out using these 10 tactics recommended by Postmedia Solutions: Upload a high-quality professional headshot and customized cover photo How do I optimize my LinkedIn profile for sales?
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