![]() ![]() Traditional advertising will always be around but consumers are moving on to different types of advertising, especially in digital form. Social media for luxury brands is where luxury digital marketers can interact with their loyal followers. But digital channels will continue to be utilized to increase luxury brand awareness because nearly half of the consumers prefer to buy through e-commerce or social media. Tradition comes into play with watchmaking, but how do these companies make sure that they are reaching the younger generation while upholding their tradition?Īccording to a Swiss watch industry study conducted by Deloitte, 67% of executives believe that offline sales will continue to be the main driving source of revenue. Consumers who gravitate towards luxury timepieces are perceived to have a fine eye for craftsmanship and design.Īll the brands that are considered top luxury watch brands come from a long lineage of history. People who have luxury watches are the epitome of personal achievement. Owning a luxury timepiece has long been seen as a sign of a person’s success. The luxury watch industry is very unique because these brands all have a long storied tradition and the main pain point is translating this rich history into a message that will resonate with the younger generation. When it comes to a successful marketing strategy and strong brand identity, there are 10 luxury watch brands that are head and shoulders above everybody else. Rolex holds a quarter of the total global luxury market share. With a name recall that resonates throughout the world, Rolex is the epitome of luxury and a successful marketing strategy. The constant top brand when it comes to luxury timepieces is Rolex. Rounding out our fall line-up, MB&F has released its hotly anticipated new Legacy Machine, the LM101, which “focuses on the essentials of a mechanical wristwatch.With the luxury watch market valued at $6 billion worldwide, all luxury watch brands are trying to get a bigger piece of revenue and market share. The Annual Calendar is fitted with a self-winding calibre 324 S QA LU movement, and is the perfect everyday version of a watch collectors have come to love. ![]() ![]() 4947/1A-001 has a diameter of 38 mm and an integrated steel bracelet. Not left behind, Patek Philippe remains at the cuttingedge of watchmaking trends with the first Annual Calendar released in a stainless-steel Calatrava case. Updating the Code 11.59, Audemars Piguet has introduced a black ceramic and 18-karat white or pink gold case, housing its in-house calibre 4401 flyback chronograph –a true piece of horological art, despite the early protests of those on the Royal Oak bandwagon. Produced in a limited edition series of 99 pieces, this special Octa has a 40 mm platinum case fitted with the calibre 1300.3 movement in rhodium-plated brass, and a satinfinished dial in yellow gold – based on the models produced in 2001, when the master finished timepieces, himself, by hand. Or our annual overview of the best high horology timepieces for fall, we begin with a true legend, François-Paul Journe’s 20th anniversary edition Octa Automatique. ![]()
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